Organizations today struggle to get noticed. An authentic voice, strong attention to detail, and unique storytelling, paired with demonstrable expertise, can help get you there. And Type A Communications—led by me, Lisa Van de Ven—can provide that.

A content creator and planner, I’ve been finding unique ways to tell a diverse set of stories for over 15 years. In that time I’ve worked with 30+ global B2B SaaS and technology brands, spanning across fintech, martech, HR tech, and more. A former journalist, I built my editorial track record contributing to leading national Canadian publications, writing over 1,000 articles for the National Post as a regular weekly contributor.

Let me help you tell your story.

 

Create content that stands out.

You need content that will get you noticed, and that your audiences will trust. You also need to stand out to potential buyers who want to know what makes you truly unique. Combining journalistic standards with a clear point of view and SEO, AEO, and GEO best practices will help you achieve that. I can help you set yourself apart, with:

  • Unique, human-first content that adheres to evolving SEO, AEO, and GEO standards

  • Original research and interviews with executives, customers, and other subject-matter experts for authoritative voices and unique viewpoints

  • A brand voice that’s authentic, consistent, and understands what makes your business unique

  • Content ideas designed specifically for your business and audience 

Expect detail-oriented content that engages search engines, large language models, and your audience—building their interest while demonstrating your expertise.

Benefit from my experience with:

 

“From assistance with writing, editing and interviewing through to building out an entire creative layout, Lisa delivers a full service that is hard to beat. I have always been impressed with her ability to deliver on time, and to learn new business areas and content very quickly.”

John Katsoulis
Former Senior Marketing Principal, Industry Solutions
Oracle Corporation