In a time of zero-click searches and diminishing page views, organizations struggle to get noticed. But an authentic voice, strong attention to detail, and unique storytelling can set you apart, engaging audiences and driving them through your sales funnel.

Type A Communications creates content and content strategies that provide that.

We’ll help you establish a voice that’s uniquely yours and create a clear point of view, for content that connects. Our approach combines journalistic standards with SEO and AEO best practices, to draw attention, build audience trust, and inspire visitors to take action.

Here’s what we offer:

  • Unique, human-led content that adheres to evolving SEO and AEO standards while still engaging audiences

  • Original research and interviews with your team, customers, and other experts, as needed, for authoritative voices and strong POVs

  • Brand voice that’s authentic, consistent, and trustworthy, getting to the heart of what makes your business what it is

  • Content strategy targeted specifically to your audience needs, business objectives, competitive positioning, and performance goals

Journalistic Standards Meet Content Marketing Expertise

The brainchild of former journalist and senior content specialist, Lisa Van de Ven, Type A Communications draws on decades of experience and proven best practices.

You benefit from:

  • 15+ years of experience writing for corporate brands, agencies, and media organizations

  • Partnerships with 30+ global B2B SaaS and technology businesses, spanning across fintech, martech, HR tech, and more

  • Content conversions worth millions of dollars in client revenue and sales qualified opportunities

  • Contributions to leading national Canadian newspapers, including 1,000+ articles written for the National Post as a weekly contributor

  • Leadership roles in content strategy and planning for multiple B2B technology businesses and media publications

  • Established relationships with trusted specialists across fields like graphic design and video production, creating opportunities for end-to-end content production

 
“From assistance with writing, editing, and interviewing through to building out an entire creative layout, Lisa delivers a full service that is hard to beat. I have always been impressed with her ability to deliver on time, and to learn new business areas and content very quickly.”
— John Katsoulis Former Senior Marketing Principal, Industry Solutions, Oracle Corporation