In an time of zero-click searches and diminishing page views, organizations struggle to get noticed. An authentic voice, strong attention to detail, and unique storytelling are what’s needed to get noticed, engaging audiences and driving them to action.

Type A Communications creates content and content strategies that provide that.

With our help, your content will draw attention. It will feel uniquely yours, with a strong voice, clear point of view, and easy-to-follow structure. Based on journalistic standards, it will be content your audience knows they can trust, with SEO and AEO best practices incorporated to ensure they find you in the first place..

Here’s what we offer:

• Unique, human-led content that adheres to evolving SEO and AEO standards while still meeting your audience needs

• Original research and interviews with your team, customers, and other experts, as needed, for authoritative voices and strong POVs

• Brand voice that’s authentic, consistent, and gets to the heart of what makes your business what it is

• Content strategy targeted specifically to your audience needs, business objectives, competitive positioning, and performance goals

Journalistic Standards Meet Content Marketing Expertise

The brainchild of former journalist and senior content specialist, Lisa Van de Ven, Type A Communications finds unique ways to tell a diverse set of stories. Our content writing, strategy, and planning offerings draw from Lisa’s extensive experience, including:

• Over 15 years of writing for corporate brands and media organizations, including long-lasting partnerships spent driving content needs forward

• Work with 30+ global B2B SaaS and technology businesses, spanning across fintech, martech, HR tech, and more

• Contributions to leading national Canadian newspapers, including 1,000+ articles written for the National Post as a weekly contributor

• Leadership content strategy and planning roles for multiple B2B SaaS businesses and media publications