Content auditing

I will audit your existing content to look at what’s working and what’s not, identifying content that’s outdated or underperforming, determining content gaps, and recommending opportunities for winnowing, refreshing, and AEO and SEO optimization.

Content planning

I will align with your objectives and budget to build out an editorial calendar that meets your goals, creating a schedule, editing and design workflows, and detailed content briefs to establish a cadence of content that supports your needs. 

Editing support

I will introduce editorial oversight to your content, ensuring it’s polished, professional, and consistent, applying style guidelines and brand voice while making sure it stands up to journalistic rigor in a way that helps you build audience trust.

I will provide targeted copywriting support as needed, including email copy, landing page copy, ad copy, and social media copy that support the content you publish, building a cadence that engages your target audience and leads them to you.